Inicial was invited to participate in the Industrial Tourism Forum, organized by the UNESCO Geopark Estrela and the Wool Museum of the University of Beira Interior.
In our panel, we aimed to challenge conventions, bringing creativity and strategy to disrupt branding in industrial tourism.
The Wool Museum, a space rich in history, is preparing for the future and is truly worth discovering.
And this is just the beginning. Inicial and the Wool Museum are working on ambitious projects that promise to elevate this landmark in textile heritage to new horizons.